Both supply enquiries to New Zealand brokers. The differences that matter are exclusivity, whether the supplier owns the consumer brand producing the enquiry, the verification stack, and the replacement process. Where this page describes another supplier, it describes only what that supplier states publicly, and brokers should confirm current terms directly with them.
Ask each supplier the same four questions: is the enquiry sold to anyone else, ever; which domain produced it and do you own that domain; what verification did it pass; and what happens when a record is invalid. The answers separate suppliers far more reliably than headline unit price.
Every enquiry is sold to exactly one broker and is never resold, recycled or shared. Every enquiry is generated on a website Lead Foundry owns. Wrong number, fake name and duplicate enquiries are credited back. Disputes are filed in the broker portal and reviewed within one business day, with the credit applied to the next fortnightly invoice.
A consumer who completes a comparison form on a published site has different intent from a click on a direct-response ad, and the supplier who owns that site can show which one it was. Owning the source is also what makes the consent wording and the disclosure auditable rather than asserted.