A licensed New Zealand life insurance adviser bought 125 exclusive enquiries from Lead Foundry and paid NZ$11,250 for them. Inside three months, those enquiries produced NZ$56,730 in commission across four insurers. That is 5 times the cost of the enquiries. It is one buyer over one period: not a typical result, not a projection and not a guarantee.
The buyer purchased 125 exclusive enquiries at NZ$90 each, a total of NZ$11,250. Unit price varies with filters, volume, region and exclusivity, so that is what this buyer paid rather than a published rate. Inside three months those enquiries produced NZ$56,730 in commission, which is NZ$454 back for every NZ$90 spent.
It is gross commission actually received, with one exception that is stated rather than hidden. Business was placed across four insurers: Chubb Life, Partners Life, Fidelity Life and Momentum Life. Two of the policies went to Momentum Life, which pays no upfront commission, so those two are valued at four times their combined annual premium of NZ$954, which comes to NZ$3,817. That is 6.7 per cent of the total. The other 93.3 per cent, NZ$52,913, is cash received. The NZ$3,817 is an estimate rather than money banked, and it is included in the total. If you would rather disregard that estimate entirely, the result on cash received alone is 4.7 times the enquiry spend rather than 5.0. The estimate is worth 0.34x, so nothing here rests on it.
The figure is gross commission before the adviser’s own costs, before tax and before any clawback during the responsibility period. It is what the enquiries produced, not profit.
No, and it should not be read as one. It is a single buyer over a single three-month window. What any adviser gets from bought enquiries depends on how fast they make contact, their advice process and their own conversion rate. Lead Foundry sells consumer enquiries, not clients and not placed policies. No result is guaranteed.
Because Lead Foundry treats buyer identity as confidential by default. A working lead source is a competitive advantage and a broker who has found one has no incentive to advertise it to the brokerage down the road. This buyer is at arm’s length, is not connected to Lead Foundry, paid standard terms, and has agreed to take a reference call. Ask on an intro call and an introduction will be arranged.
The company register entry, the registration on the Financial Service Providers Register, the consumer domain Lead Foundry owns, and the disclosure shown to consumers on it. Those are linked on the trust page.
No. It is one buyer over one three-month period and should not be read as typical. What an adviser gets from bought enquiries depends on how fast they make contact, their advice process and their own conversion. Lead Foundry sells consumer enquiries, not clients or placed policies, and no result is guaranteed.
93.3 per cent of it is: NZ$52,913 is cash actually received. The remaining NZ$3,817 is two policies placed with Momentum Life, which pays no upfront commission, valued at four times their combined annual premium of NZ$954. That portion is an estimate rather than money banked, and it is included in the total. On cash received alone the result is 4.7 times the enquiry spend rather than 5.0, so the estimate is worth 0.34x and nothing rests on it. The whole figure is before the adviser’s own costs, before tax and before any clawback.
Yes, subject to them agreeing at the time. They are an arm’s-length licensed New Zealand adviser, not connected to Lead Foundry, and they have agreed to take a reference call. Buyer identities are not published because a working lead source is a competitive advantage.
Not necessarily. NZ$90 is what the buyer in the case study paid. Unit price moves with filters, volume, region and exclusivity, so yours is agreed on a short intro call once your filters are known.