Bought enquiries convert on process, not luck. The brokers who get results contact within minutes rather than hours, make multiple attempts across channels, and measure cost per placement rather than cost per lead. The playbook below is what separates a supply that works from one that gets cancelled in month two.
Because a consumer who has just submitted a form is expecting a call and has the topic front of mind. Every hour that passes reduces the chance of connection and increases the chance they have moved on or forgotten enquiring. The single highest-return change most brokers can make is contacting new enquiries within minutes rather than the next working day.
More than most brokers make, spread over more days than they expect. A single call and a voicemail is not a follow-up process. Attempts across phone, text and email, spaced over a couple of weeks, reach materially more people than a burst on day one followed by silence.
Cost per placement, not cost per lead. A cheaper lead that never connects is infinitely expensive. Track contact rate, appointment rate and placement rate separately so you can tell whether a problem is supply quality or your own follow-up, because those need completely different fixes.
After you can show the contact rate, not after a bad week. If contact rate is healthy and appointments are not converting, the problem is the conversation. If contact rate is poor and the numbers verify, the problem is timing or cadence. Cancelling before you can separate the two tells you nothing.