Writing for brokers who buy leads

Practical articles on how bought leads actually work for New Zealand insurance and mortgage brokers: what exclusivity is worth, why contact speed dominates conversion, how to run a fair pilot, and how to assess a lead supplier before committing spend.

What is written here, and what is not?

These articles cover lead economics, exclusivity, verification, contact speed, follow-up process and supplier due diligence for New Zealand and Australian brokers. Where an article cites a price range or a conversion figure, it is drawn from published third-party sources listed at the foot of that article, and it describes the market rather than Lead Foundry’s own results.

Does Lead Foundry publish its own performance data?

Not yet. Production volume is not large enough for a published figure to be representative, and a benchmark built on a thin sample would mislead the brokers it is meant to help. When there is enough volume, the method, sample size and exclusions will be published alongside the numbers.